The brief: To design and build an immersive simulation to test users responses to business challenges in a pharmaceutical context. Users had completed knowledge-based business acumen training, so we needed to develop a game-like experience to test the application of these skills in a realistic way. .

The challenge: With the client unsure what would work we had to ‘discover’ what would work best. The challenge was to create realistic sales scenarios that would work for an international audience, while developing engaging storylines and a game-like experience.

The result: We developed a web-based interactive simulation around four storylines that incorporated a range of interactive audio, video and graphics along with various decision-based games with complex branching. Outcomes were down to decisions the user took and tracked to support development discussions.