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Digital OOH experience – global manufacturer

The brief: To develop a touchscreen-based marketing application for an exhibition to showcase the company’s developments in different areas. It should work in two modes – presenter and visitor – so presenters could use it to present and visitors could use it to navigate on their own in kiosks.

The challenge: To develop an application to cater for multiple languages that was easy to update. Target desktops PCs, Macs and Surface tablets and be able to control what areas visitors could access on particular days of the exhibition.

The result: A cross-platform HTML5 based application to run on browsers as full screen, fully localised and easily updateable using an admin interface. The admin could lock down areas so visitors get to see what is relevant for a particular day.